Customer Profile: SHAWARMA BREAK

September 11, 2015

If you feel it’s time to step out of the ordinary and into the extraordinary, then perhaps you need to take a break. In this case, head over to SHAWARMA BREAK and dive into their menu. The taste buds start tingling when you see the sign outside the door and the smell of fresh ingredients will do the rest when you enter the restaurant.



Shawarma is a Levantine Arab meat preparation, where lamb, chicken, turkey, beef, veal, or mixed meats are placed on a spit (commonly a vertical spit in restaurants) and may be grilled for as long as a day. Part of the JUST EAT program, you can have your meal conveniently delivered too.

Drop by catch the crew action 653 Corydon Ave or on at www.ShawarmaBreak.com as well as on Instagram @shawarmabreak to see what you’ve been missing.

Award winning designs spotted throughout the West and into Ontario - Let Prairie Sign Regina Saskatchewan and Electra Sign Ltd. Winnipeg Manitoba improve your branding today.

Buying Choices: The Bitterness of Poor Quality

August 20, 2015

“The bitterness of poor quality remains long after the sweetness of low price is forgotten” – Benjamin Franklin

As consumers, we live in an age where an abundance of options are available for just about everything we buy. Most people would assume that quality and durability are a given no matter their choice; after all, why would anyone invest in the infrastructure to manufacture a product for a short term gain? It is probably a safe assumption that quality and durability exist for regulated products such as automobiles, or home appliances. But when it comes to a product that is custom manufactured, unless there is a very detailed specification provided from a reliable third party, you are at the mercy of the manufacturer’s integrity.

Summer 2012 Winnipeg, MB.

Electra Sign was involved in tendering a large Winnipeg project that was very light on third party specification. There were a number of important points for us to consider while estimating the cost of this project.

1. There was a great degree of potential public liability so as always we took a very responsible approach to the products design.

2. The project was at such an extreme height that the design and the components used needed to not only minimize the need for service, but also economically accommodate service should the need arise.

Unfortunately we lost the tender to another Manitoba manufacturer by what the General Contractor deemed to be a significant price spread. The origin of this spread would soon become apparent. The installed sign did manage to weather the duration of the specified warranty period (despite some very obvious shortcomings on the lighting design). However, just over the two year mark the signs were removed, presumably as a consequence of structural failure.

What is the cost?

Putting aside the missing sign’s effect on branding, if the purchasers of the sign had saved $100k two years ago on their overall purchase price, the question is, would they have made enough of a return on their initial saving in those two years to pay for a $400K replacement?

Ken Devine

President
Electra Sign Ltd.
Prairie Sign

The difference in quality starts with employees that love what they do. Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan show this in every project we create.

Grand Opening of Carl’s Jr. First Location

July 17, 2015

Left to right: Lisa Kilbride (Prairie Sign), Ernie and Robyn Kouros (Carl's Jr.) and Lorne Piett (Prairie Sign)

Robyn and Ernie Kouros opened Regina’s first Carl’s Jr. location this month. Prairie Sign (Electra Sign’s Saskatchewan branch) was pleased to work Robyn and Ernie and help with their branding awareness of the new location at 1920 Victoria Ave E Regina SK. This sign package features internally and environmentally friendly LED (light-emitting diode) creating a small ECO friendly footprint for there new location. It was very important that the signs be clean and readable to capture attention.

About: Carl’s Jr.® has become known as the place to go all across the Western North America for juicy, delicious charbroiled burgers. We have stores across Canada. To find a location near you, please visit: http://carlsjr.ca/

Cuisine: American (New), American (Traditional), Breakfast, Burgers and Fast Food

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.