Turning Your Business Into a Landmark

October 19, 2018

As the name suggests, static identification signs by themselves are, well, static. The fact is a good looking ID sign such as a LED-lit fascia sign or channel letters can be complemented by an EMC sign (electronic message center) and vice versa. On it’s own your static identification sign can only say who you are. It can’t communicate what you have to offer or what is special about your business like an EMC sign can. 

An EMC sign almost immediately becomes a landmark in its community. Many new EMC sign owners testify to being noticed again — or even discovered for the first time. How often do you find yourself commuting to and from work each day oblivious to your surroundings? A static sign will often get your attention but what will really get noticed is an EMC sign in tandem with a beautifully designed static sign. 

 

Passing viewers look forward to reading clever new messages and may even come to rely on your sign for public service announcements, civic event information, personal and holiday greetings, and the current time and temperature. All of which leads to people remembering you, where you are located and in turn leads to more business.

 

LED SIGNAGE TIP: Calculate your ROI using traffic analysis

April 18, 2018

How many people see your business every day? 

On-premise LED signs provide location-based advertising, so it’s important to know what kind of traffic passes by your businesses every day and knowing traffic counts is an invaluable tool and assist you in determining what type of sign you should consider. Other factors, like the distance from the street, flow of traffic and speed of the vehicles going by will have a significant impact on what sign will provide the best results for you and your business.

Using a traffic analysis will help you estimate the number of advertising impressions your new sign will bring, and that in turn will help you project future revenues. If you could get 10% more customers to enter your business because of an advertisement they saw on your LED sign?  With a free traffic analysis, you can use real data to calculate your ROI and see how quickly your investment will pay off. Electra Sign can help you understand your traffic analysis results and recommend the LED sign that is going make the greatest impact at your location.

Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan, leading the signage industry in award-winning custom design and manufacturing.

HOW TO GET YOUR HEAD AROUND LED PIXEL PITCH

January 30, 2018

When considering making the advertising investment of an EMC (Electronic Message Centre) for your business you want to ensure that you are buying the right product for your needs. There are many things to consider when choosing and EMC such as viewing distance, the speed of passerby's, optimal size, durability and pixel pitch to name a few. EMC's are great advertising investment for your business and you want to be sure you are getting the best value for your money. Below is an expert from a good article to help understand PIXEL PITCH...

Pixel Pitch & Exterior Displays

Given the range of environments and conditions for exterior LED displays, there are many factors to consider. As with interior displays, pixel pitch is among the most important. For many billboards and building façades, viewers are typically long distances from the display, meaning pixel density may be of less importance. However, there are walk-up outdoor applications as well, where high resolution (tight pixel pitch) is paramount. Additionally, in busier environments where multiple displays are competing for attention (think Times Square or Las Vegas), a higher-quality, higher-resolution display is of much higher value.

And finally, when choosing the right pixel pitch for your display, there are functionality considerations as well. Suppose a display owner wants to take a simple messaging approach with only text and unsophisticated graphics. In this case, a higher pixel pitch (less pixels, lower resolution) might be sufficient. On the other hand, a retailer who has carefully crafted a high-end brand with premium products may want a tighter pixel pitch (more pixels, higher resolution), not because of viewing distance but rather for image quality and better functionality.

What’s Best for My Application?

As you might expect, this is a very loaded question. There are many factors you should consider before making an investment in an LED display. If you’re not an expert in this technology, it’s extremely important for you to find one—a manufacturer, a consultant, an experienced buyer—you trust to help guide you through the decision process.

As explained above, pixel pitch is a huge consideration for this process. It goes hand in hand with other factors such as display size, viewing distance, ambient light conditions, weather and moisture protection, competing media, messaging functionality, image quality and much, much more.

Properly deployed LED displays have the capacity to increase traffic, improve audience engagement, and enhance customer experience. But understanding how the technology will impact both the viewer and your bottom line prior to investment can empower you to make the best decision for your specific needs and budget.

We believe well-informed customers make better decisions for their display needs, leading to better experiences for all involved, and, ultimately, healthier long-term relationships.

Full article by Mitch Leathers can be found here...

Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan, leading the signage industry in award-winning custom design and manufacturing.