Holiday Greetings from Electra Sign

December 19, 2014

From all of us at Electra Sign, we wish you the very best this holiday season.

The difference in quality starts with employees that love what they do. Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan show this in every project we create.

Profile: Copper Chimney East Indian Cuisine

December 30, 2014

With the increased demand for Indian cuisine, our client had to ensure not only the location for his restaurant was ideal but the investment in branding was selective. In doing this, they enlisted the design and marketing team from Electra Sign to take their logo to the next level. Enter the Copper Chimney at 1070 St. Mary’s Rd, in Winnipeg, MB. This fully licensed establishment offers the finest in East Indian dining.

The owner visited our office shortly after the pylon sign was installed and mentioned his business increased substantially based on this alone. Shortly after, their custom illuminated cabinet with push-thru lettering was up, further buzz was created. With the perfect location, staff personality and an owner operated establishment, The Copper Chimney welcomes everyone to enjoy the food from this incredible culture.

While their website is still in development, feel free to drop by www.CopperChimneyWinnipeg.ca and look through their menu before heading down to indulge.

1070 Saint Mary’s Rd
Winnipeg, MB. R2M 3T3

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.

Importance of Product Knowledge in Customer Service

April 5, 2017

Along with  Sam Nimchonok (pictured above) the entire Electra and Prairie Sales staff are certified EMC specialists trained at the Watchfire factory in Danville Illinois.

Oftentimes simply presenting brochures to prospective clients will do little to build relationships and close sales. Salespeople need to have a proper understanding of their product, because written words and spoken words are very different. The best way to gain product knowledge is by taking a hands-on approach. Whether it’s a vacuum, a new car or an electronic sign it is crucial to use and test your product extensively and assess it’s features and capabilities yourself before attempting to sell it. With a superior level of experience, you will be able to explain why your product is superior.

A sales pitch should not just cover the black-and-white benefits and advantages of your product, your clients are likely more interested in how your product can meet their own existing requirements. Being overly technical in explaining your product is inadvisable as well. Whenever possible your product should be presented in a way that is self-explanatory.

In closing, great salespeople should not only depend on company training for product knowledge but also express an invested interest in learning about their product themselves.

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.