As the name suggests, static identification signs by themselves are, well, static. The fact is a ID sign such as a LED-lit fascia sign or channel letters can be complemented by an EMC sign (electronic message center) and vice versa. On own your static identification sign can only say who you are. It can’t communicate what you have to offer or what is special about your business like an EMC sign can.
An EMC sign almost immediately becomes a landmark in its community. Many new EMC sign owners testify to being noticed again — or even discovered for the first time. How often do you find yourself commuting to and from work each day oblivious to your surroundings? A static sign will often get your attention but what will really get noticed is an EMC sign in tandem with a beautifully designed static sign.
Passing viewers look forward to reading clever new messages and may even come to rely on your sign for public service announcements, civic event information, personal and holiday greetings, and the current time and temperature. All of which leads to people remembering you, where you are located and in turn leads to more business.
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