At Electra Sign Ltd., we pride ourselves not only on the quality of the signs we produce but also on the exceptional people behind them. Today, we’re thrilled to welcome Daniel Akerstream to the team as our new Operations Manager.
Daniel brings a fresh perspective to Electra Sign, along with a strong leadership style grounded in teamwork, efficiency, and a drive for excellence. A lifelong Winnipegger raised in River Heights, Daniel is no stranger to hard work and dedication—values that align perfectly with our mission to deliver quality signage with unmatched service and craftsmanship.
Although new to the sign industry, Daniel is diving in with enthusiasm, eager to build his knowledge and make a lasting impact. In his new role, he’ll be responsible for overseeing the smooth flow of operations—from sales and design to production and installation. His focus is on streamlining processes and ensuring that every project is completed on time and to the high standards Electra is known for.
“The key is to keep product moving and get these signs out the door as quickly as possible while still maintaining Electra Sign’s superior craftsmanship and quality,” says Dan. “I’m excited to be part of a team that’s passionate about what they do and ready to take things to the next level.”
Daniel’s diverse background extends well beyond operations. A former WHL (Western Hockey League) draftee with the Tri-City Americans, he knows the importance of discipline, resilience, and working toward a common goal. He’s also a hands-on builder with a deep passion for carpentry, home renovations, and design—making him a great fit in an environment where creativity meets functionality.
When he’s not in the office or on the production floor, you’ll likely find Daniel lifting weights, playing hockey or tennis, building LEGO with his kids, or working on renovation projects at his family cottage in Victoria Beach. He also enjoys 3D animation and drawing, showcasing a natural curiosity for how things work and how they’re made—an interest that fits right in with our production-driven world.
Daniel describes himself as funny, outgoing, and easygoing—someone who gets along with everyone and brings a positive energy to the workplace. That energy is already being felt around the Electra shop floor, and we’re excited to see the contributions he’ll make as he settles into his new role.
Please join us in welcoming Daniel Akerstream to the Electra Sign family. We’re lucky to have him on board!
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We’re thrilled to share that Electra Sign has been featured in the Winnipeg Sun’s “Local Legends” series, highlighting our journey of over 40 years in crafting signs that connect communities across Manitoba.?
From our humble beginnings to becoming a trusted name in signage, our commitment has always been to illuminate stories and foster connections through our work. This recognition is a testament to the support of our clients, partners, and the dedicated team behind every sign we create.?
Thank you for being part of our journey... https://shorturl.at/qzK03
Have you ever driven by a business and felt instantly drawn to it, even if you weren’t exactly sure what they offered? That’s the power of a great sign. At Electra Sign, we’ve seen firsthand how well-designed signage can transform a business, helping it stand out, attract customers, and reinforce brand identity.
More Than Just a Name
A sign is more than a way to tell people where you are—it’s a statement. It speaks to your brand’s personality, values, and level of professionalism. A crisp, well-lit sign tells customers you take pride in your business. On the flip side, a faded, outdated, or poorly designed sign can give the impression that details aren’t a priority. Whether consciously or not, people make judgments based on these visual cues.
First Impressions Matter
Your sign is often the first point of contact between your business and potential customers. It only takes a few seconds for someone to decide if they’re interested in learning more. The right combination of colors, fonts, and materials can create an inviting presence that aligns with your brand. For example, a boutique hotel might opt for elegant, warm lighting with classic lettering, while a tech startup might go for bold colors and a sleek, modern design.
Visibility is Key
A great brand isn’t effective if people can’t see it. Strategic placement, proper lighting, and the right size all play a role in ensuring your sign does its job, day and night. LED signs, for example, provide high visibility while being energy efficient. With customizable displays, businesses can keep messaging fresh and relevant—whether it’s showcasing promotions, upcoming events, or simply reinforcing brand identity.
Consistency Builds Trust
Your sign should work in harmony with the rest of your branding—website, social media, advertising, and even the look of your storefront. When everything feels cohesive, it reassures customers that they’re dealing with a professional, trustworthy business. A mismatch, on the other hand, can create confusion and dilute your brand message.
A Smart Investment
While signage is often a one-time investment, its impact lasts for years. Unlike digital ads that disappear after a campaign ends, a well-made sign continues to work for your business every single day. Whether it’s pulling in new customers or reinforcing your brand’s presence in the community, it’s an investment that pays for itself over time.
At Electra Sign, we believe in crafting signs that don’t just mark a location but leave a lasting impression. Whether you're launching a new business or refreshing an existing one, the right sign can make all the difference. Let’s create something that speaks for you—boldly, clearly, and with purpose.
Pictured above: Wash Method Electronic Message Centre Pylon and Building Signage
To directly speak with a representative, call:
Winnipeg204.452.6168
