“The bitterness of poor quality remains long after the sweetness of low price is forgotten” – Benjamin Franklin
As consumers, we live in an age where an abundance of options are available for just about everything we buy. Most people would assume that quality and durability are a given no matter their choice; after all, why would anyone invest in the infrastructure to manufacture a product for a short term gain? It is probably a safe assumption that quality and durability exist for regulated products such as automobiles, or home appliances. But when it comes to a product that is custom manufactured, unless there is a very detailed specification provided from a reliable third party, you are at the mercy of the manufacturer’s integrity.
Summer 2012 Winnipeg, MB.
Electra Sign was involved in tendering a large Winnipeg project that was very light on third party specifications. There were a number of important points for us to consider while estimating the cost of this project.
1. There was a great degree of potential public liability so as always we took a very responsible approach to the product design.
2. The project was at such an extreme height that the design and the components used needed to not only minimize the need for service but also economically accommodate service should the need arise.
Unfortunately, we lost the tender to another Manitoba manufacturer by what the General Contractor deemed to be a significant price spread. The origin of this spread would soon become apparent. The installed sign did manage to weather the duration of the specified warranty period (despite some very obvious shortcomings on the lighting design). However, just over the two-year mark the signs were removed, presumably as a consequence of structural failure.
What is the cost?
Putting aside the missing sign’s effect on branding, if the purchasers of the sign had saved $100k two years ago on their overall purchase price, the question is, would they have made enough of a return on their initial saving in those two years to pay for a $400K replacement?
Ken Devine
President
Electra Sign Ltd.
Prairie Sign
The difference in quality starts with employees that love what they do. Electra Sign Ltd. Winnipeg Manitoba shows this in every project we create.
Robyn and Ernie Kouros opened Regina’s first Carl’s Jr. location this month. Prairie Sign (Electra Sign’s Saskatchewan branch) was pleased to work Robyn and Ernie and help with their branding awareness of the new location at 1920 Victoria Ave E Regina SK. This sign package features internally and environmentally friendly LED (light-emitting diode) creating a small ECO friendly footprint for there new location. It was very important that the signs be clean and readable to capture attention.
About: Carl’s Jr.® has become known as the place to go all across the Western North America for juicy, delicious charbroiled burgers. We have stores across Canada. To find a location near you, please visit: http://carlsjr.ca/
Cuisine: American (New), American (Traditional), Breakfast, Burgers and Fast Food
Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba.
The 2015 competition attracted many projects of extremely high caliber, representing the best of the best from all corners of the Canadian sign industry. With final scores proving very close in many categories, all of the entrants deserve congratulations for the fantastic quality of their work. signmedia.ca
Electra Sign was recognized in the Building Sign category of this year’s Sign Media Canada National Sign Competition for its work on Mere Hotel Winnipeg MB. merehotel.com
Call Electra Sign Ltd. Winnipeg Manitoba today for your custom manufactured LED creation.
To directly speak with a representative, call:
Winnipeg204.452.6168
.jpg&w=650&h=450)
