If you're at this point, odds are good you have a logo you love picked out for your business. But unfortunately, not all logos are natively signage friendly! For example, the delicate scripted logo font you may have selected for your business cards and stationery will cause even the most adept custom sign company to stumble. If you had your heart set on having them built for your business storefront as sculpted LED trim-cap letters, graphical compromises such as stroke thickening or outline addition will undoubtedly come into play.
Manufacturing ability isn't the only concern either. Another example of a common pitfall; thin-stroked letters may look clean and crisp right in front of you on a screen or sheet of paper but can become unreadable on a storefront signage from a distance. You wouldn't want to invest in a sign solution that doesn't put the work in for you! If you haven't picked out a logo yet and a uniform look for your logo across all mediums is your goal, consider selecting bold, sans-serif letters with clear colour contrast and fewer granular details. This will ensure your logo will stand out effectively as a custom business sign, and match 100% accurately to its portrayal in other mediums. But don't fret if you've already selected a logo that may be problematic; any sign company worth their salt will strike the right balance for optimum signage impact.
If you're from an established company and it's been a few years since purchasing your last signage, attempt to have the logo files given to you by your graphic designer on hand from the outset of your purchasing process. Providing these to your salesperson at the sign company as soon as possible for their art department to use will help prevent branding errors, potential graphical revisions, and 11th hour production delays down the road.
No logo? No problem! Many sign companies will work with you for little additional cost to craft a logo solution that will keep your business looking fresh for years to come.
Electra Sign is a full service custom sign company located in Winnipeg Manitoba. We offer professional sign design, skillful manufacturing, experienced installation and quality sign service.
Electra Sign is a full service custom sign company located in Winnipeg Manitoba. We offer professional sign design, skillful manufacturing, experienced installation, and quality sign service.
Website: http://electrasign.com/
Facebook: https://www.facebook.com/Electra-Sign
Twitter: https://twitter.com/electrasign
Pinterest: https://www.pinterest.com/electrasign
LinkedIn: https://www.linkedin.com/company/electra-sign-ltd-
Instagram: https://www.instagram.com/electra.sign
This past year Ens Properties Ltd. reached out to Electra Sign to help them with updating the look, design, and visibility of their existing pylon signage at the 166 Meadowood Mall located here in Winnipeg. The mall and the pylon sign are situated very close to St. Vital Centre and see's a high amount of pedestrian and vehicular traffic so it was important the existing businesses in the mall be visible to those passersby.
After assessing the needs of the mall the design team at Electra Sign proposed the new sign take on a clean monochromatic approach that would look much more modern than the original pylon sign. It was also important that the new design was timeless so it would not need updating for many years. As part of the new design, the individual tenant panel signs remained monochromatic but their individual logo colors were retained to help them with a pop and glow at night in conjunction with the new LED lighting system. A new clean top header sign incorporating the 166 Meadowood Mall's name was also added and as a cost-saving feature, it was decided that the existing base and underlying structure could be used as well.
Overall the project looked and turned out great and we were able to help revitalize the look of the mall in a cost-effective manner that stayed on budget.
Some of the tips we used were:
1. Re-use the Existing Structure: The bulk cost of any pylon sign comes from the underlying structure that supports it. More often than not you can save money and engineering costs using the existing structure.
2. Consider a Monocramatic Look: Mall pylon signs with many tenants can sometimes be very busy and unreadable given the multitude of logos and colors needed to be displayed. If you ground the design with a monochromatic look it won't be as flashy but it will be more readable and effective.
3. Keep the Design Timeless: Try not to follow trendy designs and the signage will not have to be refreshed nearly as often saving the mall thousands of dollars over many years. You won't sell as many signs but you'll have happy clients.
Electra Sign Ltd. will work with you to create signage that looks beautiful, matches your brand, and catches the attention of customers. We have been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners.
LinkedIn: https://www.linkedin.com/company/electra-sign-ltd-
Instagram: https://www.instagram.com/electra.sign
Facebook: https://www.facebook.com/Electra-Sign
Twitter: https://twitter.com/electrasign
Pinterest: https://www.pinterest.com/electrasign
Getting healthy is taking a turn for the better in Winnipeg. Personalized fitness in a 5000 sq. ft. studio is what Ignite CYCLE & STRENGTH is all about. Their one of a kind facility offers an expert-led, active, and fun fitness program in an innovative environment that features the latest in strength and conditioning equipment, as well as state-of-the-art sound and lighting systems and interactive video screens.
Ignite recognizes the value of making a great visual impression both indoors and outdoors, and so, Electra Sign was pleased to be able to work with them to bring their brand to Kenaston Boulevard. In such a high-traffic area, standing out matters more than ever. The LED illuminated letters we crafted for their location make a bold impact with an engaging evening glow, welcoming their clientele to this new location for years to come.
Take the time to visit Ignite CYCLE & STRENGTH and bring your body to a new level of healthy.
300-1599 Kenaston Blvd.
Winnipeg, MB
Phone: 204.930.4914
Email: info@ignitefitnesswpg.ca
Website: www.ignitefitnesswpg.ca
Facebook: @ignitecycleandstrength
Instagram: @ignitecyclestrength
Electra Sign Ltd.
We will work with you to create signage that looks beautiful, matches your brand, and catches the attention of customers. Electra Sign has been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners.
Website: http://electrasign.com/
Facebook: https://www.facebook.com/Electra-Sign
Twitter: https://twitter.com/electrasign
Pinterest: https://www.pinterest.com/electrasign
LinkedIn: https://www.linkedin.com/company/electra-sign-ltd-
Instagram: https://www.instagram.com/electra.sign
To directly speak with a representative, call:
Winnipeg204.452.6168
