Refined LED Push-Thru Signage for Executive Suites by Roseman

May 1, 2026

Not every building signage project calls for maximum scale or brightness. At 243 Queen St. in Winnipeg, this installation for Executive Suites by Roseman focused on clarity, restraint, and long-term durability, key considerations for residential-style commercial signage.

Executive Suites by Roseman offers extended stay accommodations in Winnipeg, providing fully furnished suites designed for guests staying 30 nights or longer. With full kitchens, separate living areas, and a quieter atmosphere than traditional hotels, the property blends hospitality with residential comfort. That positioning directly influenced the approach to the exterior signage design.

As a Winnipeg signage company, Electra Sign Ltd. designed and installed LED push-thru letter signage to complement the building rather than dominate it. This fabrication method allows light to pass through precisely cut letterforms, creating a clean, even illumination that enhances nighttime visibility without overwhelming the façade.

Push-thru signage is an effective solution for projects where a refined, high-end look is needed within a more compact footprint. For this location, the scale was intentionally kept modest, while the illuminated detailing adds a level of polish typically associated with larger sign systems. The result is energy-efficient illuminated signage that balances performance and aesthetics.

Installed above the main entrance, the sign provides clear identification for residents and visitors while maintaining consistency with the surrounding architecture. During the day, it presents a clean, minimal profile. At night, the LED illumination creates a subtle focal point that enhances visibility without excess brightness.

Projects like this highlight how thoughtful commercial signage in Manitoba can support both branding and user experience. For Executive Suites by Roseman, the finished product reflects the same values as the space itself, professional, comfortable, and designed for long-term use.

Jorge Diaz: Blending Artistry and Precision in the Sign Industry

June 9, 2023

Meet Jorge Diaz, an innovative mind in the sign industry. With a bachelor's degree in architecture from the University of Havana, Jorge brings a wealth of experience to his role at Electra Sign as a CAD Technician and CNC Operator. His meticulous attention to detail and eye for aesthetics have made him a valuable asset to the team.

Outside of work, Jorge is an avid sports enthusiast, particularly passionate about football. He also delves into philosophy, human interaction theory, and photography. His favorite movies include Star Wars, South Park, Friends, and The Lord of the Rings.

Rock music resonates with Jorge, along with an appreciation for classical composers like Wagner and Joaquin Sabina. His favorite subjects in school were mathematics, art, computer science, and chemistry.

Jorge's natural curiosity and desire for knowledge drive his designs, rooted in understanding human behavior and expectations. He has received numerous accolades, including four Best Design Awards at the Havana International Fair, and has exhibited his artwork internationally. Jorge was also invited to speak at Cornell University's Architecture Faculty on Cuban architecture.

Jorge Diaz continues to push the boundaries of design and drafting in the ever-evolving sign industry.

Team Profile: Sam Nimchonok Account Executive

May 12, 2023

Pictured Above: Sam Nimchonok, Electra Sign Sales Team

Meet Sam, one of our team of exceptional Account Executives here at Electra Sign Ltd.

Sam understands the needs of business owners and managers, delivering results with a touch of emotion. With an impressive portfolio of trade shows and collaborations with industry giants, Sam brings expertise to every project.

Beyond his professional achievements, Sam is also a talented voice-over artist, lending his voice to corporate projects, commercials, and animations. With a background in acting and representing Canada in Martial Arts tournaments, he brings discipline and a strong work ethic to his role.

If you're looking for a dedicated and accomplished professional in the signage and branding industry, Sam is your go-to person. Based in Winnipeg, Manitoba, he is well-versed in the local business landscape.

Reach out to Sam Nimchonok at Electra Sign Ltd. and experience his exceptional service and expertise firsthand!