Team Profile: Brayden Sywy, Account Executive

January 15, 2024

About Brayden:
Brayden Sywy hails from the picturesque town of East St Paul, Manitoba. With a passion for delivering excellence, Brayden has dedicated 12 years to the sales industry, honing his skills across diverse sectors, including Marine/Powersports, Commercial insurance, and Heavy equipment.

Role at Electra Sign Ltd.:
Currently serving as an Account Executive at Electra Sign Ltd., Brayden specializes in supplying custom commercial signage to businesses. His wealth of experience and commitment to client satisfaction make him a valuable asset to the Electra Sign team.

Beyond the world of signs, Brayden finds joy in spending quality time with his wife and kids at their family cabin during the summer. An avid golfer, he also enjoys taking on DIY projects and renovations around the house. His enthusiasm extends to motorsport and marine builds, where he engages in exciting and creative projects.

Entertainment Preferences:
When it comes to entertainment, Brayden's cinematic tastes lean towards action and humor, with "Gone in 60 Seconds" ranking high on his list. For TV shows, the irreverent humor of "It's Always Sunny in Philadelphia" never fails to entertain.

Musical Tastes:
In the realm of music, Brayden is drawn to the sounds of Alternative Rock, reflecting his eclectic and vibrant personality.

Educational Background:
Brayden's love for history shines through as he reveals it was his favorite subject during his school days, showcasing his intellectual curiosity.

Brayden Sywy is best described as a fun-loving, adventurous, and outgoing individual with a strong work ethic. His priorities lie with both his professional commitments and his family, striking a balance between his dynamic career and his cherished personal life.

For all your signage needs, Brayden Sywy is your dedicated go-to professional at Electra Sign Ltd.

What Makes Quality Signage?

December 1, 2023

Creative Director Brett Aho speaks on signage design and quality.

Electra Sign has been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners.


#electrasign #winnipeg #branding #design #manitoba #winnipegmanitoba

Should I invest in a lit or non-lit signage for my business?

October 13, 2023

The decision to invest in a lit or non-lit signage for your business depends on several factors and considerations. Here are a few points to help you make an informed decision:

  1. Visibility: Consider the visibility requirements of your business. If your business operates during the evening or night, or if you're located in an area with low visibility, a lit sign can help attract attention and make your business more noticeable.

  2. Branding and Impact: Evaluate the impact you want to create with your signage. Lit signs tend to be more eye-catching and can create a stronger impression, especially in areas with heavy foot or vehicle traffic. Non-lit signs can be effective as well, but they may not stand out as much in certain environments.

  3. Cost and Maintenance: Compare the initial investment and ongoing maintenance costs. Lit signs require electrical connections, bulbs, and periodic maintenance to ensure proper functioning. Non-lit signs generally have lower upfront costs and don't require electricity, making them more cost-effective over time.

  4. Local Regulations: Check the local regulations and zoning restrictions regarding signage in your area. Some regions have specific guidelines regarding the type, size, and lighting of signs. Ensure that your chosen signage complies with these regulations.

  5. Brand Identity and Aesthetic: Consider your brand identity and the overall aesthetic you want to convey. Lit signs can provide more design options and flexibility in terms of colors, effects, and animation. Non-lit signs may be preferred if you have a more minimalistic or traditional brand image.

  6. Target Audience: Understand your target audience and their preferences. If your target customers are likely to be attracted to bold, illuminated displays, a lit sign might be a better choice. However, if your target audience prefers a more understated or eco-friendly approach, a non-lit sign could be more appropriate.

Ultimately, the decision should be based on a combination of these factors and align with your business goals, budget, and branding strategy. Consider conducting market research, seeking professional advice from signage companies, or even surveying your potential customers to gather insights specific to your business and location.