Derek Olbrycht Account Executive Electra Sign Ltd.

June 18, 2026

At Electra Sign Ltd., building strong customer relationships is just as important as building great signage, and that’s where Derek Olbrycht shines.

As an Account Executive, Derek works closely with clients from the initial concept through to the final installation. Whether it’s helping businesses choose the right signage solution, coordinating project details, or guiding customers through the process, Derek focuses on making every project smooth and straightforward.

Now entering his seventh year in the sign industry, Derek brings experience, communication, and a customer-first mindset to every project he’s involved with. His role combines sales, project guidance, and relationship building, helping clients feel confident every step of the way.

Derek grew up between southern Ontario, Montreal, and Winnipeg, giving him a broad perspective and an easygoing personality that helps him connect with people from all walks of life. Outside of work, he enjoys playing hockey, golfing, and spending time at the cottage with family and friends, whether at Hillside or his parents’ lake in southern Ontario.

Family is a huge part of Derek’s life. He describes himself as fun, outgoing, and family-oriented, and says his proudest accomplishment is being a father to his two awesome kids. Another highlight was playing Jr. A hockey, an achievement he still looks back on proudly.

When he’s not working or spending time with family, you’ll probably find Derek watching Game of Thrones or The Office, listening to just about any kind of music except death metal, or enjoying a relaxing day at the lake.

At Electra Sign Ltd., Derek is known for his approachable personality, sense of humour, and dedication to helping customers bring their signage projects to life.

EMPTY CUP LED-Lit Channel Letters in Winnipeg

June 11, 2026

Some storefront signs need extensive adaptation to work effectively in the built environment. Others arrive with a visual identity already perfectly suited for signage. That was the case with this LED-lit channel letter project for EMPTY CUP at 130, 15 Cooper's Town Rd in Winnipeg.

Electra Sign Ltd. fabricated and installed illuminated channel letters that carried the café’s bold branding directly into the storefront. The clean typography and recognizable circular logo translated naturally into dimensional signage, creating strong readability both during the day and after dark.

The finished installation complements the modern exterior of the space while giving the business a sharp nighttime presence along Cooper’s Town Rd. Bright white LED illumination keeps the sign highly visible without overwhelming the clean architectural aesthetic of the building.

Founded in Winnipeg in 2020, EMPTY CUP has grown from a small garage coffee roaster into a recognizable local café brand known for specialty coffee, nitro cold brew, and community-focused experiences. Their emphasis on creativity, connection, and quality made this project a great fit for a clean, minimal signage approach.

Projects like this highlight how effective branding and thoughtful fabrication work together to create signage that feels seamless with the business itself.

See more of our custom signage projects at https://electrasign.com/news

Customer Profile: YMCA-YWCA of Winnipeg

March 27, 2026

The YMCA-YWCA of Winnipeg has been a cornerstone of the community for generations, providing programs and services that support health, wellness, and connection across all stages of life.

With multiple locations throughout the city, the organization offers far more than fitness facilities. From childcare and youth development programs to community outreach and newcomer support, the YMCA-YWCA plays an important role in making Winnipeg a more inclusive and accessible place to live.

Their Portage Avenue location is one of the busiest, serving a diverse mix of members, families, and community groups each day. Accessibility and visibility are key for a space like this, ensuring that people can easily find and recognize a place they rely on.

Electra Sign had the opportunity to work with the YMCA-YWCA on updated exterior signage at this location, including a large LED-lit pylon sign and illuminated building logos. The goal was to create a clean, recognizable presence that reflects the organization’s identity while remaining highly visible both day and night.

Projects like this are a reminder that signage isn’t just about branding, it’s about supporting organizations that make a meaningful impact in the community.

           ^{← CHECK OUR SOCIALS}