Bass Pro Shops Pylon Signage in Winnipeg

September 11, 2026

Some Winnipeg businesses are familiar because of their location long before you think about their name. The Bass Pro Shops location at 580 Sterling Lyon Parkway is one of those places.

Previously operating as Cabela’s, the location is now home to Bass Pro Shops, bringing a familiar outdoor retail destination under a new name and identity. Bass Pro Shops describes the Winnipeg store as a destination for outdoor gear and experiences, with products for fishing, hunting, camping and other outdoor activities.

As part of the change, Electra Sign Ltd. fabricated and installed the illuminated pylon signage at the property. The main display features the Bass Pro Shops Outpost branding, with illuminated tenant panels positioned below.

Pylon signage has an important job at locations like this. It needs to be visible from the roadway, establish the identity of the property and remain effective throughout the day and into the evening. The illuminated elements are particularly noticeable after dark, giving the sign a strong presence along Sterling Lyon Parkway.

For Electra, this project was also a good example of the role signage plays when an established business changes its identity. The location was already familiar to Winnipeg customers, but the updated signage helps make the Bass Pro Shops name immediately recognizable.

The Winnipeg Bass Pro Shops is located at 580 Sterling Lyon Parkway, and remains part of the Bass Pro Shops and Cabela’s retail network in Canada.

Project: Bass Pro Shops LED Lit Pylon Signage
Location: 580 Sterling Lyon Parkway, Winnipeg, Manitoba
Fabrication & Installation: Electra Sign Ltd.

How LED Lit Channel Letters Help Popeyes Louisiana Kitchen Stand Out Day and Night

July 24, 2026

LED Lit Channel Letters That Reflect a Bold Restaurant Brand

Some restaurant brands are instantly recognizable, even from across a parking lot. Popeyes Louisiana Kitchen has spent more than 50 years building that kind of recognition through bold colours, memorable branding, and a reputation for Cajun inspired flavour.

Electra Sign Ltd. was pleased to fabricate and install the LED lit channel letters for this Popeyes location. The finished signage features illuminated dimensional letters and the iconic Popeyes logo, creating a storefront that remains bright, welcoming, and easy to identify after sunset.

While great food brings customers back, great signage helps bring them through the door in the first place. Clear visibility, consistent branding, and quality craftsmanship all contribute to a positive first impression. The illuminated orange letters complement the building's modern architecture while providing excellent readability from nearby roadways and parking areas.

Founded in New Orleans in 1972, Popeyes has grown from a single restaurant into one of the world's most recognizable quick service brands. Maintaining a consistent visual identity across locations is an important part of that success, and professionally fabricated LED channel letters help reinforce that identity every day and night.

At Electra Sign Ltd., we enjoy working with businesses whose brands are known for making an impression. Projects like this demonstrate how quality illuminated signage supports customer recognition while enhancing the overall appearance of a commercial property.

Explore more completed projects and signage solutions at https://electrasign.com/news.

Derek Olbrycht Account Executive Electra Sign Ltd.

June 18, 2026

At Electra Sign Ltd., building strong customer relationships is just as important as building great signage, and that’s where Derek Olbrycht shines.

As an Account Executive, Derek works closely with clients from the initial concept through to the final installation. Whether it’s helping businesses choose the right signage solution, coordinating project details, or guiding customers through the process, Derek focuses on making every project smooth and straightforward.

Now entering his seventh year in the sign industry, Derek brings experience, communication, and a customer-first mindset to every project he’s involved with. His role combines sales, project guidance, and relationship building, helping clients feel confident every step of the way.

Derek grew up between southern Ontario, Montreal, and Winnipeg, giving him a broad perspective and an easygoing personality that helps him connect with people from all walks of life. Outside of work, he enjoys playing hockey, golfing, and spending time at the cottage with family and friends, whether at Hillside or his parents’ lake in southern Ontario.

Family is a huge part of Derek’s life. He describes himself as fun, outgoing, and family-oriented, and says his proudest accomplishment is being a father to his two awesome kids. Another highlight was playing Jr. A hockey, an achievement he still looks back on proudly.

When he’s not working or spending time with family, you’ll probably find Derek watching Game of Thrones or The Office, listening to just about any kind of music except death metal, or enjoying a relaxing day at the lake.

At Electra Sign Ltd., Derek is known for his approachable personality, sense of humour, and dedication to helping customers bring their signage projects to life.