Meet Allison Lambertus: Finance Officer/Office Manager Electra Sign Ltd.

August 28, 2025

Meet Allison... Born in Winnipeg’s St. Boniface Hospital, Allison spent her early years in Morris, Manitoba, before moving out West to British Columbia, where she grew up in the communities of Kitimat and Prince George. Those formative years shaped her adventurous and outgoing nature, traits she carries into both her personal and professional life.

Joining Electra Sign in 2024, Allison has quickly become an essential part of the team. As Finance Officer and Office Manager, she is responsible for the financial and administrative operations of the company, preparing reports, managing budgets, maintaining records, overseeing payroll, and ensuring accuracy across all financial processes. Her attention to detail, confidence, and dedication keep the business running efficiently every day.

Outside of work, Allison is a self-proclaimed sports junkie who follows football (NFL and CFL), baseball, curling, and skiing. She also loves cooking and baking, entertaining friends, gardening, horseback riding, golf, hiking, and spending time at the beach. With an adventurous spirit and a passion for learning, she continues to expand her skills and embrace new challenges.

Allison describes herself as ambitious, compassionate, and a true team player—qualities that reflect not only in her career at Electra Sign but also in her personal life. Whether she’s managing the company’s finances or cheering on her favorite team, Allison brings energy, positivity, and loyalty to everything she does.

How a Great Sign Can Elevate Your Business

March 21, 2025

Have you ever driven by a business and felt instantly drawn to it, even if you weren’t exactly sure what they offered? That’s the power of a great sign. At Electra Sign, we’ve seen firsthand how well-designed signage can transform a business, helping it stand out, attract customers, and reinforce brand identity.

More Than Just a Name

A sign is more than a way to tell people where you are—it’s a statement. It speaks to your brand’s personality, values, and level of professionalism. A crisp, well-lit sign tells customers you take pride in your business. On the flip side, a faded, outdated, or poorly designed sign can give the impression that details aren’t a priority. Whether consciously or not, people make judgments based on these visual cues.

First Impressions Matter

Your sign is often the first point of contact between your business and potential customers. It only takes a few seconds for someone to decide if they’re interested in learning more. The right combination of colors, fonts, and materials can create an inviting presence that aligns with your brand. For example, a boutique hotel might opt for elegant, warm lighting with classic lettering, while a tech startup might go for bold colors and a sleek, modern design.

Visibility is Key

A great brand isn’t effective if people can’t see it. Strategic placement, proper lighting, and the right size all play a role in ensuring your sign does its job, day and night. LED signs, for example, provide high visibility while being energy efficient. With customizable displays, businesses can keep messaging fresh and relevant—whether it’s showcasing promotions, upcoming events, or simply reinforcing brand identity.

Consistency Builds Trust

Your sign should work in harmony with the rest of your branding—website, social media, advertising, and even the look of your storefront. When everything feels cohesive, it reassures customers that they’re dealing with a professional, trustworthy business. A mismatch, on the other hand, can create confusion and dilute your brand message.

A Smart Investment

While signage is often a one-time investment, its impact lasts for years. Unlike digital ads that disappear after a campaign ends, a well-made sign continues to work for your business every single day. Whether it’s pulling in new customers or reinforcing your brand’s presence in the community, it’s an investment that pays for itself over time.

At Electra Sign, we believe in crafting signs that don’t just mark a location but leave a lasting impression. Whether you're launching a new business or refreshing an existing one, the right sign can make all the difference. Let’s create something that speaks for you—boldly, clearly, and with purpose.

Pictured above: Wash Method Electronic Message Centre Pylon and Building Signage

Holiday Greetings from Electra Sign!

December 13, 2024

As we reflect on another remarkable year, we are filled with gratitude for the trust and support of our clients, partners, and community. It’s been our privilege to illuminate your businesses and help bring your visions to life. Your continued confidence in us fuels our passion for crafting innovative and impactful signage.

The holiday season is a time to celebrate, connect, and look ahead to new opportunities. We hope this special time of year brings you joy, peace, and cherished moments with loved ones. Whether you’re relaxing at home or gearing up for the year ahead, we wish you warmth, laughter, and success.

Thank you for being part of our journey in 2024 and beyond. Here’s to lighting up even more paths together in the New Year!

From all of us at Electra Sign Ltd., Happy Holidays and best wishes for a bright and prosperous 2025!

#HappyHolidays #ElectraSign #SeasonOfJoy #ThankYou #ShiningTogether