The Rise of Digital and Interactive Signage

August 15, 2025

In a world where first impressions happen in seconds, businesses are looking for ways to stand out and connect with customers more effectively. One of the most powerful tools making this possible is the Electronic Message Centre (EMC). Paired with interactive display technology, EMCs are transforming storefronts, community spaces, and event venues across Manitoba and beyond.

From Static to Dynamic

Traditional signs are permanent and fixed—but EMCs bring your brand to life with customizable, real-time content. Whether it’s a time-sensitive promotion, a community announcement, or weather updates, EMCs allow businesses to adapt their message instantly.
For restaurants, that could mean switching breakfast specials to dinner features at the tap of a button. For retail, it might be showcasing limited-time offers as inventory changes.

Engaging Customers Like Never Before

Interactive digital displays take things a step further. Touchscreens, QR code integration, and motion-activated visuals allow customers to engage directly with your content.

• Community organizations can display event schedules, donation updates, or local news.

• Municipalities can share emergency alerts, traffic information, or cultural event promotions.

• Retailers can invite customers to explore products, learn about services, or sign up for loyalty programs—right on the spot.

Why EMCs Make Business Sense

• Flexibility: Update content anytime without the cost of reprinting.

• Visibility: Bright, high-contrast LED technology ensures your message stands out day or night, rain or shine.

• Engagement: Eye-catching animations and motion draw attention faster than static signage.

• ROI: Targeted messaging means better conversion rates and stronger brand recall.

Built for Winnipeg Weather

At Electra Sign, we design and install EMCs built to handle the extremes—whether it’s -30°C in January or +30°C in July. Our systems are engineered for durability, clarity, and consistent performance in all conditions.

Your Brand, Your Message—On Your Terms

Whether you run a single storefront or manage signage for an entire network of locations, digital and interactive signage lets you control the narrative in real time. And with Electra Sign’s expertise in design, fabrication, and installation, your EMC will be more than a sign—it will be a dynamic extension of your brand.

Thinking about going digital?
Our team can guide you through every step—from choosing the right EMC to creating content that keeps your audience coming back.

Contact Electra Sign to learn how a custom digital signage solution can transform your business presence.

St. James Assiniboia Centennial Pool: A Community Gem Gets a Fresh Look

February 3, 2023

St. James Assiniboia Centennial Pool, a fixture in Winnipeg’s community for over 50 years, has recently undergone a transformation. The indoor pool, which was built in 1967 to celebrate Canada’s centennial, has been given new signage that highlights its history and importance to the community.

The new signs, which were installed near the pool’s entrance, provide info on pool events. The signs also include information about the pool’s hours of operation, rules and regulations, and other important details that visitors need to know before they dive in.

The new signs are not just a visual improvement, they also help to create a safer and more enjoyable experience for visitors. The updated information on the signs will help visitors better understand the rules and regulations of the pool, which in turn will help maintain a safe and enjoyable environment for everyone.

In addition to the new signage, the St. James Assiniboia Centennial Pool has undergone a number of other improvements in recent years. The pool has been repainted, the changing rooms have been refurbished, and new picnic tables and benches have been added to provide visitors with a comfortable place to relax and enjoy their time at the pool.

The St. James Assiniboia Centennial Pool is a much-loved and well-used facility in the community. It’s a great place for families to enjoy a day out, for friends to catch up and for individuals to exercise and swim. With its new signage, the pool is now even better equipped to meet the needs of the community and to provide visitors with a safe and enjoyable experience.

Whether you are a lifelong resident of Winnipeg or just visiting for the first time, be sure to check out the St. James Assiniboia Centennial Pool, it’s sure to be a highlight of your summer!

Jaw Dropping LED Video Wall Signage in Korean Building Lobby

October 16, 2019

They are doing some amazing LED Video Wall Signage overseas and this one is jaw-dropping. The content for the video wall in the Seoul R&D offices of Nexen, a Korean tire company. The lobby signage is 98 feet wide by 23 feet tall fine pitch LED media wall running a diverse range of custom visuals developed by the agency d’strict.

On a more practical level, you can add things like welcome messages to important visitors if needed.