Signs 101: Illuminated channel letters on a budget?

April 20, 2017

Channel letters are custom-made metal or plastic letters that are commonly used on the buildings of business, churches, and other organizations for exterior signage. They can be illuminated or non-illuminated and can give your business a clean and sophisticated look.

Unfortunately, illuminated channel letters can be financially out of reach for some signage budgets. In many situations though, similar effects can be achieved in a more affordable way with our LED-illuminated push-through letters. Typically, this type of letter is routed from a thick polycarbonate substrate to give it dimension, and then back-lit with LEDs. It won’t be quite as thick as a traditional channel letter but can be fabricated at smaller overall sizes when required. Push-through letters also offer the benefit of side-lighting at no extra cost, adorning the letter edges with an eye-catching halo light effect at night.

If you’d like more info about our illuminated channel letters or push-through letters, please contact us.

Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan, leading the signage industry in award-winning custom design and manufacturing.

SIGNS OF SUMMER IN WINNIPEG

April 13, 2017

This summer, Winnipeg is going to be heating up even more than usual when we host the 2017 Canada Summer Games! It would be the honour of any Canadian city to host the games any year, but only Winnipeg has the unique and special privilege of ringing in their 50th anniversary. To that end, this June we'll see the opening of the Canada Games Sport for Life Centre. This state-of-the-art space boasts three multipurpose convertible court spaces, an indoor training track, the latest in strength training and testing equipment, and more. Don't let it's cutting-edge resources or mighty 124,000 square foot area intimidate you! The Sport for Life Centre is sure to be an inviting space for the Summer Games athletes and eager audience members alike. And after the games, the Centre will continue to be a Winnipeg cornerstone, offering ample athletic and well-being services for Manitobans from all walks of life. Electra Sign is proud to have had the opportunity to work alongside all the other great partners bringing this valuable project to fruition, contributing what we do best; signs! 

Our designers and engineers worked closely with the project's contractors and architects to make their vision a reality. With such a high profile job, particular needs and specifications had to be ensured, and Electra Sign was up to the task. The end result is a building-spanning set of gorgeous precision-crafted channel letters that look great any time of day or night. If you haven't seen them in person already, take a look this summer when you attend the 2017 Canada Summer Games! For more info on all the goings-on leading up to and during the big event, check out their website. And if you're considering channel letters for your own business, one of our account executives would be happy to talk with you today. 

To learn more about this project, visit http://www.sportmanitoba.ca/canada-games-centre and discover the distance between now and the future of fitness. 

315 Pacific Ave. 
Ph: (204)925.5600 

 


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ward winning designs spotted throughout the West and into Ontario - Let Prairie Sign Regina Saskatchewan and Electra Sign Ltd. Winnipeg Manitoba improve your branding today.

Importance of Product Knowledge in Customer Service

April 5, 2017

Along with  Sam Nimchonok (pictured above) the entire Electra and Prairie Sales staff are certified EMC specialists trained at the Watchfire factory in Danville Illinois.

Oftentimes simply presenting brochures to prospective clients will do little to build relationships and close sales. Salespeople need to have a proper understanding of their product, because written words and spoken words are very different. The best way to gain product knowledge is by taking a hands-on approach. Whether it’s a vacuum, a new car or an electronic sign it is crucial to use and test your product extensively and assess it’s features and capabilities yourself before attempting to sell it. With a superior level of experience, you will be able to explain why your product is superior.

A sales pitch should not just cover the black-and-white benefits and advantages of your product, your clients are likely more interested in how your product can meet their own existing requirements. Being overly technical in explaining your product is inadvisable as well. Whenever possible your product should be presented in a way that is self-explanatory.

In closing, great salespeople should not only depend on company training for product knowledge but also express an invested interest in learning about their product themselves.

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.