Importance of Product Knowledge in Customer Service

April 5, 2017

Along with  Sam Nimchonok (pictured above) the entire Electra and Prairie Sales staff are certified EMC specialists trained at the Watchfire factory in Danville Illinois.

Oftentimes simply presenting brochures to prospective clients will do little to build relationships and close sales. Salespeople need to have a proper understanding of their product, because written words and spoken words are very different. The best way to gain product knowledge is by taking a hands-on approach. Whether it’s a vacuum, a new car or an electronic sign it is crucial to use and test your product extensively and assess it’s features and capabilities yourself before attempting to sell it. With a superior level of experience, you will be able to explain why your product is superior.

A sales pitch should not just cover the black-and-white benefits and advantages of your product, your clients are likely more interested in how your product can meet their own existing requirements. Being overly technical in explaining your product is inadvisable as well. Whenever possible your product should be presented in a way that is self-explanatory.

In closing, great salespeople should not only depend on company training for product knowledge but also express an invested interest in learning about their product themselves.

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.

Is your cup half full or completely AMAZING!

January 23, 2015

Is your cup half full or completely AMAZING! That’s the first thought you might have when you enter Ile Des Chenes and drop in to see the folks at CAPO DI GRANDE. When we met with the owners, they wanted to make sure that their customers would not only see their new location, but understand it isn’t your regular coffee house either. So they requested a design be created from their licensed beverage cup coming out of the building in 3D.

With the owners Richard and Paula Ewen at the helm of the idea, we worked together to create the perfect cup of…well, you get it. Their son Chris blends the perfect comfort of a coffee house with a mature taste in wines, foods, music and more. Complemented by their knowledgeable and friendly staff, it’s time to relax and take in the atmosphere that promises to impress. Products include their locally roasted coffee, hand-picked loose leaf teas, coffee/tea accessories, wines, giftware, candy/desserts and more.

Catch up with them online at www.capodigrande.ca or by calling them at (204)761-8727 today!

Award winning designs spotted throughout the West and into Ontario - Let Prairie Sign Regina Saskatchewan and Electra Sign Ltd. Winnipeg Manitoba improve your branding today.

 

Does Leasing make CENTS to you?

February 13, 2015

You’ve invested in your business and delivered with an outstanding interior for customers to walk into. Now you need to let them know where you are, with signage that demands their attention.

However, you have run your budget too low and have to compromise – or do you? Leasing provides you with the opportunity to reduce your capital outlay and increase your ROI. Signage is considered an advertising expense, which allows you to claim up to 100% of the monthly payments. Electra Sign has worked with thousands of clients over the past 40 years to realize their potential and stay within a reasonable budget. In most cases re-allocating rather than increasing marketing funds spent on lesser valued formats (Print, TV, Radio, etc.) is the better solution.

Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan, leading the signage industry in award-winning custom design and manufacturing.