Importance of Product Knowledge in Customer Service

April 5, 2017

Along with  Sam Nimchonok (pictured above) the entire Electra and Prairie Sales staff are certified EMC specialists trained at the Watchfire factory in Danville Illinois.

Oftentimes simply presenting brochures to prospective clients will do little to build relationships and close sales. Salespeople need to have a proper understanding of their product, because written words and spoken words are very different. The best way to gain product knowledge is by taking a hands-on approach. Whether it’s a vacuum, a new car or an electronic sign it is crucial to use and test your product extensively and assess it’s features and capabilities yourself before attempting to sell it. With a superior level of experience, you will be able to explain why your product is superior.

A sales pitch should not just cover the black-and-white benefits and advantages of your product, your clients are likely more interested in how your product can meet their own existing requirements. Being overly technical in explaining your product is inadvisable as well. Whenever possible your product should be presented in a way that is self-explanatory.

In closing, great salespeople should not only depend on company training for product knowledge but also express an invested interest in learning about their product themselves.

Branding & Awareness through effective signage. We are here to help at Electra Sign Ltd. Winnipeg Manitoba and Prairie Sign Regina Saskatchewan.

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March 1, 2017

A PROFESSIONAL SIGN THAT MOVES WITH YOUR BUSINESS.

Increasing sales through effective branding and awareness has never been easier. Our Electronic Messaging Centres (EMC) allow you to easily showcase your business and customize your message.

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Pricing includes: Artwork w/client supplied logos, stock animations, delivery & pickup of vehicle. Call or email for rates.

Serving Western Canada with the brightest solutions, call the professionals at Prairie Sign Regina Saskatchewan or Electra Sign Ltd. Winnipeg today.

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Electra Sign Recieves 2014 Million Dollar Dealer Award from Watchfire Signs

June 19, 2015

Electra was honored to receive the Watchfire 2014 Million Dollar Dealer Award in recognition of exceptional achievements and valued partnership.

Electra is the #1 seller of EMC’s (electronic message centers) in our region and for good reason. We not only offer the highest quality and most user-friendly EMC on the market, we also offer the best training, support, pricing and warranty. The EMC boards we offer are fully encapsulated with a thin layer of clear silicone for superior weather and water resistance; no other EMC on the market offers this level of protection. We also have a dedicated staff that will set-up, train, and offer after-sales support at any time, plus a full 5 Year Warranty on all labour and material on our premium Watchfire electronic message centre products.

Electra Sign is the exclusive distributor of Watchfire LED message boards in the region.

Building Canada's businesses better and brighter at Prairie Sign Regina Saskatchewan and Electra Sign Ltd. Winnipeg Manitoba. The region's largest custom sign manufacturer.