Customer Profile: YMCA-YWCA of Winnipeg

March 27, 2026

The YMCA-YWCA of Winnipeg has been a cornerstone of the community for generations, providing programs and services that support health, wellness, and connection across all stages of life.

With multiple locations throughout the city, the organization offers far more than fitness facilities. From childcare and youth development programs to community outreach and newcomer support, the YMCA-YWCA plays an important role in making Winnipeg a more inclusive and accessible place to live.

Their Portage Avenue location is one of the busiest, serving a diverse mix of members, families, and community groups each day. Accessibility and visibility are key for a space like this, ensuring that people can easily find and recognize a place they rely on.

Electra Sign had the opportunity to work with the YMCA-YWCA on updated exterior signage at this location, including a large LED-lit pylon sign and illuminated building logos. The goal was to create a clean, recognizable presence that reflects the organization’s identity while remaining highly visible both day and night.

Projects like this are a reminder that signage isn’t just about branding, it’s about supporting organizations that make a meaningful impact in the community.

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