ProActive Massage LED-lit Channel Letters

May 21, 2026

Electra Sign Ltd. fabricated and installed custom LED-lit channel letter signage for ProActive Massage Therapy at 567 St. Anne’s Rd in Winnipeg, MB.

While the finished signage appears clean and straightforward, projects like this often involve thoughtful refinements behind the scenes. When translating a logo into illuminated channel letters, certain design elements sometimes need adjustment to maintain readability, balanced illumination, and long-term fabrication performance.

For ProActive Massage Therapy, subtle refinements to portions of the logo helped preserve the personality of the brand while improving visibility from the street during both daytime and evening conditions. The darker outlines and clean white LED illumination created strong contrast against the building’s warm exterior finishes, helping the storefront stand out without feeling overly bright or aggressive.

The signage also reflects the atmosphere ProActive Massage Therapy aims to create for clients. Their clinic focuses on honest treatment, supportive care, and helping people move and feel better in a welcoming environment. Carrying that approachable feeling into the exterior branding was an important part of the overall project.

In addition to the building signage, the project also included updated illuminated pylon signage for the property, helping improve visibility for both vehicle and pedestrian traffic along St. Anne’s Road.

Projects like this are a good example of how effective signage combines branding, lighting, fabrication, and architectural integration into a single finished product.

Electra Sign Ltd. is proud to continue designing, fabricating, and installing custom commercial signage solutions throughout Winnipeg and Manitoba.

See more projects at:
Electra Sign Ltd. News Page