EMPTY CUP LED-Lit Channel Letters in Winnipeg

June 11, 2026

Some storefront signs need extensive adaptation to work effectively in the built environment. Others arrive with a visual identity already perfectly suited for signage. That was the case with this LED-lit channel letter project for EMPTY CUP at 130, 15 Cooper's Town Rd in Winnipeg.

Electra Sign Ltd. fabricated and installed illuminated channel letters that carried the café’s bold branding directly into the storefront. The clean typography and recognizable circular logo translated naturally into dimensional signage, creating strong readability both during the day and after dark.

The finished installation complements the modern exterior of the space while giving the business a sharp nighttime presence along Cooper’s Town Rd. Bright white LED illumination keeps the sign highly visible without overwhelming the clean architectural aesthetic of the building.

Founded in Winnipeg in 2020, EMPTY CUP has grown from a small garage coffee roaster into a recognizable local café brand known for specialty coffee, nitro cold brew, and community-focused experiences. Their emphasis on creativity, connection, and quality made this project a great fit for a clean, minimal signage approach.

Projects like this highlight how effective branding and thoughtful fabrication work together to create signage that feels seamless with the business itself.

See more of our custom signage projects at https://electrasign.com/news