Bass Pro Shops Pylon Signage in Winnipeg

September 11, 2026

Some Winnipeg businesses are familiar because of their location long before you think about their name. The Bass Pro Shops location at 580 Sterling Lyon Parkway is one of those places.

Previously operating as Cabela’s, the location is now home to Bass Pro Shops, bringing a familiar outdoor retail destination under a new name and identity. Bass Pro Shops describes the Winnipeg store as a destination for outdoor gear and experiences, with products for fishing, hunting, camping and other outdoor activities.

As part of the change, Electra Sign Ltd. fabricated and installed the illuminated pylon signage at the property. The main display features the Bass Pro Shops Outpost branding, with illuminated tenant panels positioned below.

Pylon signage has an important job at locations like this. It needs to be visible from the roadway, establish the identity of the property and remain effective throughout the day and into the evening. The illuminated elements are particularly noticeable after dark, giving the sign a strong presence along Sterling Lyon Parkway.

For Electra, this project was also a good example of the role signage plays when an established business changes its identity. The location was already familiar to Winnipeg customers, but the updated signage helps make the Bass Pro Shops name immediately recognizable.

The Winnipeg Bass Pro Shops is located at 580 Sterling Lyon Parkway, and remains part of the Bass Pro Shops and Cabela’s retail network in Canada.

Project: Bass Pro Shops LED Lit Pylon Signage
Location: 580 Sterling Lyon Parkway, Winnipeg, Manitoba
Fabrication & Installation: Electra Sign Ltd.