When considering making the advertising investment of an EMC (Electronic Message Centre) for your business you want to ensure that you are buying the right product for your needs. There are many things to consider when choosing and EMC such as viewing distance, the speed of passerby's, optimal size, durability and pixel pitch to name a few. EMC's are great advertising investment for your business and you want to be sure you are getting the best value for your money. Below is an expert from a good article to help understand PIXEL PITCH...
Pixel Pitch & Exterior Displays
Given the range of environments and conditions for exterior LED displays, there are many factors to consider. As with interior displays, pixel pitch is among the most important. For many billboards and building façades, viewers are typically long distances from the display, meaning pixel density may be of less importance. However, there are walk-up outdoor applications as well, where high resolution (tight pixel pitch) is paramount. Additionally, in busier environments where multiple displays are competing for attention (think Times Square or Las Vegas), a higher-quality, higher-resolution display is of much higher value.
And finally, when choosing the right pixel pitch for your display, there are functionality considerations as well. Suppose a display owner wants to take a simple messaging approach with only text and unsophisticated graphics. In this case, a higher pixel pitch (less pixels, lower resolution) might be sufficient. On the other hand, a retailer who has carefully crafted a high-end brand with premium products may want a tighter pixel pitch (more pixels, higher resolution), not because of viewing distance but rather for image quality and better functionality.
What’s Best for My Application?
As you might expect, this is a very loaded question. There are many factors you should consider before making an investment in an LED display. If you’re not an expert in this technology, it’s extremely important for you to find one—a manufacturer, a consultant, an experienced buyer—you trust to help guide you through the decision process.
As explained above, pixel pitch is a huge consideration for this process. It goes hand in hand with other factors such as display size, viewing distance, ambient light conditions, weather and moisture protection, competing media, messaging functionality, image quality and much, much more.
Properly deployed LED displays have the capacity to increase traffic, improve audience engagement, and enhance customer experience. But understanding how the technology will impact both the viewer and your bottom line prior to investment can empower you to make the best decision for your specific needs and budget.
We believe well-informed customers make better decisions for their display needs, leading to better experiences for all involved, and, ultimately, healthier long-term relationships.
Full article by Mitch Leathers can be found here...
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