What Makes Quality Signage?

December 1, 2023

Creative Director Brett Aho speaks on signage design and quality.

Electra Sign has been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners.



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Should I invest in a lit or non-lit signage for my business?

October 13, 2023

The decision to invest in a lit or non-lit signage for your business depends on several factors and considerations. Here are a few points to help you make an informed decision:

1. Visibility: Consider the visibility requirements of your business. If your business operates during the evening or night, or if you're located in an area with low visibility, a lit sign can help attract attention and make your business more noticeable.

2. Branding and Impact: Evaluate the impact you want to create with your signage. Lit signs tend to be more eye-catching and can create a stronger impression, especially in areas with heavy foot or vehicle traffic. Non-lit signs can be effective as well, but they may not stand out as much in certain environments.

3. Cost and Maintenance: Compare the initial investment and ongoing maintenance costs. Lit signs require electrical connections, bulbs, and periodic maintenance to ensure proper functioning. Non-lit signs generally have lower upfront costs and don't require electricity, making them more cost-effective over time.

4. Local Regulations: Check the local regulations and zoning restrictions regarding signage in your area. Some regions have specific guidelines regarding the type, size, and lighting of signs. Ensure that your chosen signage complies with these regulations.

5. Brand Identity and Aesthetic: Consider your brand identity and the overall aesthetic you want to convey. Lit signs can provide more design options and flexibility in terms of colors, effects, and animation. Non-lit signs may be preferred if you have a more minimalistic or traditional brand image.

6. Target Audience: Understand your target audience and their preferences. If your target customers are likely to be attracted to bold, illuminated displays, a lit sign might be a better choice. However, if your target audience prefers a more understated or eco-friendly approach, a non-lit sign could be more appropriate.

Ultimately, the decision should be based on a combination of these factors and align with your business goals, budget, and branding strategy. Consider conducting market research, seeking professional advice from signage companies, or even surveying your potential customers to gather insights specific to your business and location.

Why is effective signage important for my business?

May 19, 2023

Pictured Above: Kieran Aho, Electra Sign Creative Team

Effective signage is crucial for your business for several reasons:

1. Branding and Identity: Signage is a powerful tool to establish and reinforce your brand identity. It helps create a memorable visual impression of your business in the minds of potential customers. A well-designed sign with your logo, colors, and typography can communicate your brand message and values effectively.

2. Visibility and Awareness: Signage plays a vital role in attracting attention and increasing visibility for your business. A strategically placed and eye-catching sign can grab the attention of passersby, making them aware of your presence and enticing them to explore further. It serves as a constant advertisement for your business, even when you're closed.

3. Differentiation and Competitive Advantage: In a crowded marketplace, effective signage helps you stand out from the competition. A unique and well-designed sign can differentiate your business and create a competitive advantage. It conveys professionalism, quality, and uniqueness, influencing potential customers to choose your business over others.

4. Wayfinding and Navigation: Signage helps customers find their way to your business, particularly if you're located in a complex or busy area. Clear and well-placed signs provide directions, indicate entrances and exits, and guide visitors to specific areas within your premises. This enhances the customer experience and reduces confusion, leading to increased customer satisfaction.

5. Impulse Purchases and Sales: Well-designed signage can stimulate impulse purchases and drive sales. By displaying attractive offers, promotions, or new products on your signs, you can entice customers to make unplanned purchases. Signage acts as a silent salesperson, effectively communicating your offerings and influencing purchase decisions.

6. Cost-effective Advertising: Compared to other forms of advertising, signage offers a cost-effective solution for long-term promotion. Once installed, a sign continues to work for your business without recurring costs. It provides constant exposure and reaches a wide audience, making it a valuable investment in your marketing strategy.

7. Professionalism and Credibility: A well-executed sign conveys professionalism and instills confidence in your business. It shows that you take pride in your brand and are committed to delivering quality products or services. Customers are more likely to trust and choose a business that appears credible and established.

Remember, effective signage should be designed with careful consideration of your target audience, location, and brand identity. It should be easily readable, visually appealing, and align with your overall marketing strategy to maximize its impact on your business.