Buying an LED Sign? Asking Hard Questions Now Can Save Heartache Later

February 10, 2017

The LED sign business today is a lot like the dot com era — it seems everyone is trying to get a piece of it. So it’s no surprise that companies selling LED signs are popping up all over the place. Many of them claim to have the lowest prices and in-stock signs that can be installed within a week. This may seem like an attractive option, especially in this economy, but if you shop for the lowest price only, you’ll likely end up with an inferior product that has little or no future support. Though low prices are tempting, there are many more important factors that anyone making the investment in digital signage should consider.

How long has the company been in business?

If a company has been successful in the sign business for a long time, there’s a better chance they’ll be around for the life of your sign.

Can they show you working reference signs?

Anyone can produce a beautiful image of a sign. With photo editing programs, companies can work miracles. And new signs, even from fly-by-night manufacturers, can look great on day one. But what will their signs look like in six months, a year or five years?

Ask them if you can see actual working signs in the field, and find out how long those signs have been in continuous operation. It’s a good idea to talk to the sign owners as well to find out how the signs have stood the test of time. Are they willing to speak well of the product and the service the company provides? If not, you should probably look elsewhere.

Do They Have a Dedicated Service Department?

Many buyers assume that a company has a service department and will be there to answer questions and take care of any issues that arise. Often, especially when buyers purchase from newer or lesser known companies (and even some that have been around for a while), they are disappointed when they can’t get any support for their sign. That’s why it pays to verify the level of service support your LED sign manufacturer will provide before you commit to a purchase.

How Easy Is It to Operate Their Sign?

The value of LED message centers lies in the flexibility of the medium and the ability to change messages quickly and frequently. So it’s important that sign owners can easily create and update messages. When you’re considering which company to purchase from, you may want to find out a few things.

1. Do they offer a turnkey system?

2. Does the price include software to run the sign?

3. Have you taken the software for a “test drive”?

4. Does the software come equipped with a large library of free and ready-to-use artwork that will help you create eye-catching messages?

Making a Decision.

If you’re asking how to get the “best deal” on an LED sign, you might do better to ask how to make the smartest LED sign investment. A well-known, experienced manufacturer may not always offer the lowest prices on the market, but they can offer energy efficiency, reliability, service and ease of-use. And those are the features that will make your LED sign purchase pay in the long run.

The fact is, your investment in an LED sign is just too large to be gambling your success on an unknown vendor — even when the price is significantly lower. A sign that has persistent problems or doesn’t look good will leave your customers with a negative impression. And that can hurt your business instead of helping it.

Complete sign solutions by Electra Sign Ltd. Winnipeg Manitoba, leading the signage industry in award-winning custom design and manufacturing.

To directly speak with a representative, call:

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WINNIPEG204.452.6168

SASKATCHEWAN306.525.5965

Buying Choices: The Bitterness of Poor Quality

August 20, 2015

“The bitterness of poor quality remains long after the sweetness of low price is forgotten” – Benjamin Franklin

As consumers, we live in an age where an abundance of options are available for just about everything we buy. Most people would assume that quality and durability are a given no matter their choice; after all, why would anyone invest in the infrastructure to manufacture a product for a short term gain? It is probably a safe assumption that quality and durability exist for regulated products such as automobiles, or home appliances. But when it comes to a product that is custom manufactured, unless there is a very detailed specification provided from a reliable third party, you are at the mercy of the manufacturer’s integrity.

Summer 2012 Winnipeg, MB.

Electra Sign was involved in tendering a large Winnipeg project that was very light on third party specifications. There were a number of important points for us to consider while estimating the cost of this project.

1. There was a great degree of potential public liability so as always we took a very responsible approach to the product design.

2. The project was at such an extreme height that the design and the components used needed to not only minimize the need for service but also economically accommodate service should the need arise.

Unfortunately, we lost the tender to another Manitoba manufacturer by what the General Contractor deemed to be a significant price spread. The origin of this spread would soon become apparent. The installed sign did manage to weather the duration of the specified warranty period (despite some very obvious shortcomings on the lighting design). However, just over the two-year mark the signs were removed, presumably as a consequence of structural failure.

What is the cost?

Putting aside the missing sign’s effect on branding, if the purchasers of the sign had saved $100k two years ago on their overall purchase price, the question is, would they have made enough of a return on their initial saving in those two years to pay for a $400K replacement?

Ken Devine

President
Electra Sign Ltd.
Prairie Sign

The difference in quality starts with employees that love what they do. Electra Sign Ltd. Winnipeg Manitoba shows this in every project we create.

4 Reasons to Switch to an LED Sign

January 25, 2017

Since the invention of the neon sign, most small and mid-sized businesses that rely on foot traffic have believed that the neon option is the best option. They’ve been using neon for so long that they haven’t had as much exposure to LED signs, and they might not realize just how beneficial they can be to their business.

Small businesses might not believe that they would be able to afford high quality LED signs, but that’s not the case. Even though they might have a more expensive cost at the outset, you have to look into all of the other advantages and cost-saving benefits they can offer. These signs are very easy to install and maintain, and you can customize them easily.

When you consider a neon sign is only going to give you one option and that you are going to have to replace the gas in the sign occasionally, you can start to see why LED signs make sense. The following are some of the most important reasons for small and mid-sized businesses to switch to LED signs.

1. Energy Efficiency
The custom LED signs available are very energy efficient, and they will last for up to four times as long as other signs. The LED signs won’t need replacing until after about 100,000 hours of use. They also have less energy consumption than the other signs, and this means you will be able to save on your energy bills each month.

2. Visually Attractive and Changeable
The LED signs are also quite attractive, and you have more options when it comes to changing the messages on the signs. You won’t have to deal with climbing and changing small plastic lettering, and you won’t have to fret about adding yet another neon sign to your store. You will be able to change the messages on your LED sign in a fraction of the time it would normally take with other types of signs. The LED signs are also smaller than the neon signs are in most cases. Since you will be able to change your messages as often as you need, you will be able to get far more advertising exposure in less space.

3. Easy to Maintain
The signs are also very easy to maintain. Once you install the sign, it should run without any issues. As long as you learn how to change the messages on the sign – which is easy – you aren’t going to have any trouble with it. The neon signs on the other hand often have far more maintenance issues. If you have signs that you change by hand or signs written with window paint in your storefront, you know how much time this takes. Those days are gone when you start using LED signs.

4. A Friend to the Environment
Your LED signs are also environmentally friendly, which is extremely important today. With more and more people choosing to go green, having an environmentally friendly business is able to help you win more customers.

It’s easy to see just how beneficial these signs are for businesses of all sizes. Start investigating how to get these signs for your own store and start taking advantage of those benefits.

Call Electra Sign Ltd. Winnipeg Manitoba today for your custom manufactured LED creation.