End of an Era & New Beginnings: Electra Sign & PCL Construction

December 10, 2019

Ken Devine Electra Sign FounderAs the founder of Winnipeg’s Electra Sign in 1979, I have had the privilege of partnering with PCL Construction on projects throughout Western Canada. It is fitting that the last project management role as President of Electra Sign was the new pylon sign outside of PCL’s new headquarters off McGillivray in Winnipeg. 

Developed with Architecture 49’s innovative concept and despite its bureaucratic challenges the project stands proud in front of its signature property. Features include a custom galvanized space frame that is clad with a powder-coated perforated aluminum panel. This treatment allows for a subtle programmable internal RBG wall wash system. Further, the PCL logo signs are backlit with the latest high output, high efficiency LED technology. 

I would like to thank Rupert Marshall, Mackenzie Gmiterek and the entire PCL team for this opportunity, all past opportunities and look forward to a continued partnership in my new role of account and project management at Electra Sign. 

Ken Devine
Electra Sign Ltd.

PCL Construction
Founded in 1906, PCL is a group of independent construction companies that carries out work across Canada, the United States, the Caribbean, and in Australia. PCL has operations in the civil infrastructure, heavy industrial, and buildings markets. 
Website: https://www.pcl.com/ 
Facebook: http://www.facebook.com/PCLconstruction 
Twitter: https://twitter.com/PCLConstruction 
LinkedIn: https://www.linkedin.com/company/pcl-construction/ 
Instagram: https://www.instagram.com/pcl_construction/ 
Electra Sign Ltd.
We will work with you to create signage that looks beautiful, matches your brand, and catches the attention of customers. Electra Sign has been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners. 
Website: http://electrasign.com/ 
Facebook: https://www.facebook.com/Electra-Sign 
Twitter: https://twitter.com/electrasign 
Pinterest: https://www.pinterest.com/electrasign 
LinkedIn: https://www.linkedin.com/company/electra-sign-ltd- 
Instagram: https://www.instagram.com/electra.sign

Picture Perfect | Photo Central Customer Profile

November 27, 2019

Photo Central has been serving Winnipeg's photographers since 1975. Originally named Independent Photo Centre, the store was managed by Dick Toews who eventually took over as owner in 1991 and gave the business its current name. Continuing to grow and adapt, Photo Central has seen many changes over the years with the massive shift to digital products it now offers. In 2008 Photo Central was purchased by Dick’s son Andrew who has continued to ensure the store flourisheamongst a rapidly changing marketplace, while ensuring a great experience that begins in-store and lasts as you continue your photographic journey with your new equipment at your side. 


Along with its strong online presence, Photo Central recognizes the continuing value of their brick and mortar operation. With massive traffic counts on their Portage Avenue location here in Winnipeg, the value of effective signage was not to be taken lightly. In the Fall of 2019, Photo Central took on a fresh coat of paint and greatly increased its presence and visibility with a new logo and LED signage, custom manufactured by the Electra Sign team. Our LED technology ensures that the signs are bright enough to engage traffic and further create awareness for their brand.  

Drop by and explore the commitment to ideals that Andrew and his team have to offer; from traditional to the latest technology in photography, accessories, and training. Once you enter the store, expect to stay awhile and learn why Photo Central has a history in Winnipeg. 

957 Portage Ave. 
Winnipeg, MB R3G 0R2 

Ph: (204)774-4343 
Facebook: @PhotoCentralFotoSource 
Twitter: @photocentralinc 

Shining a light on arthritis at the Santa Claus Parade

November 13, 2019

This weekend, Electra Sign Ltd. will be shining a light on a cause close to their hearts: arthritis.

For the second year in a row, Electra is sponsoring a float in Winnipeg Santa Claus Parade. But this year, rather than profile their business, the team at Electra are putting their creativity – and their dynamic signage – to good use in helping raise awareness of arthritis, and the work of the Arthritis Society.

The effort is spearheaded by Electra’s Controller, Marinus Van Osch. For several years, Electra has provided signage pro bono for the Society’s annual fundraising Walk for Arthritis. This year, they’re extending that support to the Santa Claus parade – their media truck’s digital signboards will feature arthritis awareness messages, followed by a float full of Arthritis Society volunteers.

The cause is personal for Van Osch: at age 12, his daughter Monique was diagnosed with juvenile psoriatic arthritis, a form of inflammatory arthritis that affects children. She suffered from pain, fatigue, restricted mobility and other symptoms that spiked into unpredictable “flares”. The disease disrupted Monique’s schooling and put an immediate end to a burgeoning career as a competitive figure skater.

Most people picture arthritis as an old person’s disease, says Van Osch, but as they found out, arthritis can strike anyone, at any age, from any walk of life. “That was a challenge for us in educating people when she was a child – no one understands it can affect people at that age.”

As many as 24,000 Canadian infants, children and teens living with forms of arthritis – that’s 3 out of every 1,000 kids.

Now an adult, Monique continues to face challenges with her arthritis – there are still days when she can’t move or get up in the morning – but she adapts and perseveres, supplementing her medical treatments with activity and nutrition choices that help her cope and live a full life. She now speaks publicly as an ambassador for the Arthritis Society, sharing her experience.

Her father is thankful that families now have resources and supports available, from research to a backpack program to a new camp launched this summer that brings children with arthritis together from Manitoba and Northern Ontario to make friends and have fun outdoors in an understanding and supportive environment. “There was no toolkit for families then, you had to learn on your own,” says Van Osch. “Look at the information and resources that are available now – how far they’ve come in understanding and educating families on things like pain management.” But, he adds, there’s more work still to do.

Arthritis is the most common chronic health condition in Manitoba, affecting about 1 in 4 women and 1 in 5 men. By 2035, over 300,000 Manitobans will have arthritis.

“We’re glad to help raise awareness of this disease,” says Jesse Brolly, Electra’s President and Director of Sales. “Our business is all about making an impact through visual communication, and it’s gratifying to be able to use that expertise to help support the Arthritis Society in its efforts to make people’s lives better.”

“We can’t thank the team at Electra, Marinus, and the Van Osch family enough for their leadership,” says Suzan Valenta, Executive Director of the Arthritis Society’s Prairies. “They’re helping us raise awareness of this devastating disease, the programs available, and the urgency of funding more research to help improve the quality of life for people with arthritis while we work towards a cure.”

This year’s edition of the Winnipeg Santa Claus Parade runs along Portage Ave this Saturday, November 16, starting around 5 pm.


Electra Sign has been creating high quality, effective signage for over 40 years. With award-winning, certified, and full-service solutions, we are your expert signage partners. Electra Sign has an effective, experienced leadership that believes in strong client and employee partnerships. We have grown our professional expertise over the past 40 years to become the best choice for signage on the prairies. Visit electrasign.com.


The Arthritis Society is a national health charity, fueled by donors and volunteers, with a vision to live in a world where people are free from the devastating effects that arthritis has on lives. Through the trust and support of our donors and sponsors, the Arthritis Society is Canada’s largest charitable source of investments in cutting-edge arthritis research, proactive advocacy and innovative solutions that will deliver better health outcomes for people affected by arthritis. The Arthritis Society is accredited under Imagine Canada’s Standards Program. For more information and to make a donation, visit arthritis.ca.

Big thanks also should go out to sales, creative and the manufacturing teams at Electra Sign who worked tirelessly behind the scenes to make the float possible. Countless hours of work but for a great cause!