Why is effective signage important for my business?

May 19, 2023

Pictured Above: Kieran Aho, Electra Sign Creative Team

Effective signage is crucial for your business for several reasons:

1. Branding and Identity: Signage is a powerful tool to establish and reinforce your brand identity. It helps create a memorable visual impression of your business in the minds of potential customers. A well-designed sign with your logo, colors, and typography can communicate your brand message and values effectively.

2. Visibility and Awareness: Signage plays a vital role in attracting attention and increasing visibility for your business. A strategically placed and eye-catching sign can grab the attention of passersby, making them aware of your presence and enticing them to explore further. It serves as a constant advertisement for your business, even when you're closed.

3. Differentiation and Competitive Advantage: In a crowded marketplace, effective signage helps you stand out from the competition. A unique and well-designed sign can differentiate your business and create a competitive advantage. It conveys professionalism, quality, and uniqueness, influencing potential customers to choose your business over others.

4. Wayfinding and Navigation: Signage helps customers find their way to your business, particularly if you're located in a complex or busy area. Clear and well-placed signs provide directions, indicate entrances and exits, and guide visitors to specific areas within your premises. This enhances the customer experience and reduces confusion, leading to increased customer satisfaction.

5. Impulse Purchases and Sales: Well-designed signage can stimulate impulse purchases and drive sales. By displaying attractive offers, promotions, or new products on your signs, you can entice customers to make unplanned purchases. Signage acts as a silent salesperson, effectively communicating your offerings and influencing purchase decisions.

6. Cost-effective Advertising: Compared to other forms of advertising, signage offers a cost-effective solution for long-term promotion. Once installed, a sign continues to work for your business without recurring costs. It provides constant exposure and reaches a wide audience, making it a valuable investment in your marketing strategy.

7. Professionalism and Credibility: A well-executed sign conveys professionalism and instills confidence in your business. It shows that you take pride in your brand and are committed to delivering quality products or services. Customers are more likely to trust and choose a business that appears credible and established.

Remember, effective signage should be designed with careful consideration of your target audience, location, and brand identity. It should be easily readable, visually appealing, and align with your overall marketing strategy to maximize its impact on your business.

Alter Ego Sports: Client Profile

February 17, 2023

Winnipeg, get ready to gear up for your next adventure! Alter Ego Sports, a local family-owned bike and ski shop, has just opened its new location at 1-1585 Kenaston Blvd. With over 20 years of experience, Alter Ego Sports has been providing customers with the best products, information, and service for all of their outdoor recreation needs. Whether you're a seasoned athlete or a beginner, Alter Ego Sports has everything you need to make your next outdoor adventure a success.

At Alter Ego Sports, they understand that everyone's outdoor recreation needs are different. That's why they offer a wide range of products and services to meet the needs of all their customers. From high-quality bikes and skis to the latest in outdoor gear, Alter Ego Sports has everything you need to make your next adventure a success. And, if you're not sure what you need, their knowledgeable staff is always on hand to answer your questions and help you find the perfect products for your needs.

In addition to their wide selection of products, Alter Ego Sports is also dedicated to providing outstanding customer service. They understand that your time is valuable, which is why they make sure that your shopping experience is as seamless and enjoyable as possible. Whether you need help finding the right products or need advice on the best gear for your next adventure, Alter Ego Sports has you covered.

The new location at 1-1585 Kenaston Blvd is the perfect place to stop and check out all that Alter Ego Sports has to offer. With its bright, new signage installed by us here Electra Sign Ltd, you can easily spot the shop from a distance and start your next adventure with ease. Plus, with plenty of parking and a welcoming atmosphere, Alter Ego Sports is the perfect place to spend a day browsing, trying out new gear, and finding everything you need to make your next outdoor adventure a success.

If you're looking for a one-stop-shop for all things bike and ski, look no further than Alter Ego Sports. With over 20 years of experience, a wide selection of products and services, and a commitment to providing outstanding customer service, Alter Ego Sports is the perfect place to gear up for your next adventure. So, head on down to their new location at 1-1585 Kenaston Blvd and get ready to have some fun!

Client Profile: Thom Bargen Coffee Roasters

December 16, 2022

Thom Bargen Coffee Roasters LED Channel Letters Corydon Ave WinnipegThom Bargen is inspired by the tireless work of coffee farmers across the world...

Thom Bargen Coffe Roasters strives to make the best coffee they can while honouring the farms they purchase from. They offer freshly brewed coffee, gift cards, coffee subscriptions, merch and brew gear.

743 Corydon Ave is their newest location. With warm wood designed to transition from morning to evening, this spot is cozy. Bright windows line the corner of Cockburn and Corydon creating a real vibe.

THOM BARGEN MISSION:

OVER SEVEN YEARS, ONE FATEFUL BIKE RIDE, A BOARDED-UP BUILDING, THREE COFFEE SHOPS, TRIPS AROUND THE WORLD, AND YEARS OF HARD WORK, WE CAN RESIST NO LONGER.

INSPIRED BY THE TIRELESS WORK OF THE COFFEE FARMERS WE PARTNER WITH ACROSS THE WORLD, OUR PASSION FOR COFFEE HAS LED US TO ROAST. IT’S THOSE FARMERS THAT WE HONOUR WITH THIS BAG. WE HOPE YOU LOVE IT.

Locations:
743 CORYDON: Mon-Fri 7-9, Sat-Sun 8-9
64 SHERBROOK: Mon-Fri 7-5, Sat-Sun 8-5
250 KENNEDY: Mon-Fri 7-4
365 MAIN: permanently closed
www.thombargen.com

Signage Details:
Large Letters: led illum. trim-cap letters / wall mounted / white acrylic faces / black trims & returns / white leds. 
Small Letters: non-lit letters acrylic: non. illum. letters / 3/8" thick acrylic / rail mounted to wall surface.