Illuminating the Exchange District: Ubisoft Winnipeg

May 24, 2024

At Electra Sign Ltd., we’re passionate about creating signage that not only stands out but also enhances a brand's presence. Our latest project for Ubisoft’s Winnipeg offices in the historic Exchange District is a shining example of this.

Ubisoft approached us with a vision for an LED-lit overhanging sign that reflects their innovative and dynamic spirit. Our team designed a sleek, modern sign that grabs attention both day and night. This signage not only captures Ubisoft’s brand essence but also complements the architectural charm of the Exchange District.

Why LED Signage?

LED signage is the perfect choice for businesses aiming to make a significant impact. Here’s why:

High Visibility: LED signs are exceptionally visible, ensuring Ubisoft’s brand gets noticed around the clock.
Energy Efficiency: LED technology is cost-effective and environmentally friendly.

Impact on the Exchange District

Ubisoft’s new sign isn’t just about branding; it’s about blending modern innovation with historic charm. This sign adds a touch of contemporary flair to the Exchange District, keeping it lively and relevant.

Supporting Local Businesses

As a proud Winnipeg company, Electra Sign Ltd. is dedicated to supporting local businesses. Our deep understanding of the community allows us to provide personalized, high-quality signage solutions that help local enterprises, like Ubisoft, stand out.

Explore more of our work and see how we can illuminate your brand.

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Meet Head Painter Hilori Thompson Electra Sign Ltd.

March 1, 2024

Hilori Thompson's journey from a rural upbringing on a farm in Woodlands, Manitoba, to becoming the Head Painter at Electra Sign is a testament to her spirit of resilience and constant learning. Growing up surrounded by the challenges and opportunities of farm life, Hilori imbibed a valuable lesson from her father: the importance of embracing new challenges as avenues for growth. This ethos has defined her approach to life ever since.

With a background steeped in diverse experiences, including raising livestock and running a home-based yarn-dyeing business, Hilori brings a rich tapestry of skills and creativity to her role at Electra Sign. Despite being relatively new to the sign industry, she approaches each day with a thirst for knowledge, eagerly absorbing new techniques and honing her craft.

As the in-house industrial painter at Electra Sign, Hilori's meticulous attention to detail ensures that every sign receives the meticulous finishing touches it deserves. Beyond her primary role, she embodies a willingness to pitch in wherever needed, reflecting her can-do attitude and commitment to excellence.

Outside of work, Hilori's passions span a wide spectrum, from knitting and camping to roller skating and indulging in her love for Dungeons and Dragons. A cinephile with a penchant for horror movies and classics like "The Princess Bride" and "The Dark Crystal," she finds inspiration in storytelling across various mediums.

Her eclectic taste extends to music, where she finds joy in everything from 90’s electronica to German industrial metal. A lifelong learner, Hilori's academic pursuits have seen her excel in both the arts and sciences, culminating in a Bachelor of Fine Art with honours from the University of Manitoba.

Describing herself as a force, Hilori radiates positivity and exudes a vibrant energy that lights up any room. Her dedication to inclusivity, kindness, and problem-solving makes her a valuable asset to any team. Beyond her professional achievements, she takes immense pride in her role as a parent, finding endless joy and inspiration in her children's boundless curiosity and humor.

In Hilori Thompson, Electra Sign has found not just a Head Painter, but a dynamic, creative force committed to pushing boundaries and making every project shine.

Should I invest in a lit or non-lit signage for my business?

October 13, 2023

The decision to invest in a lit or non-lit signage for your business depends on several factors and considerations. Here are a few points to help you make an informed decision:

1. Visibility: Consider the visibility requirements of your business. If your business operates during the evening or night, or if you're located in an area with low visibility, a lit sign can help attract attention and make your business more noticeable.

2. Branding and Impact: Evaluate the impact you want to create with your signage. Lit signs tend to be more eye-catching and can create a stronger impression, especially in areas with heavy foot or vehicle traffic. Non-lit signs can be effective as well, but they may not stand out as much in certain environments.

3. Cost and Maintenance: Compare the initial investment and ongoing maintenance costs. Lit signs require electrical connections, bulbs, and periodic maintenance to ensure proper functioning. Non-lit signs generally have lower upfront costs and don't require electricity, making them more cost-effective over time.

4. Local Regulations: Check the local regulations and zoning restrictions regarding signage in your area. Some regions have specific guidelines regarding the type, size, and lighting of signs. Ensure that your chosen signage complies with these regulations.

5. Brand Identity and Aesthetic: Consider your brand identity and the overall aesthetic you want to convey. Lit signs can provide more design options and flexibility in terms of colors, effects, and animation. Non-lit signs may be preferred if you have a more minimalistic or traditional brand image.

6. Target Audience: Understand your target audience and their preferences. If your target customers are likely to be attracted to bold, illuminated displays, a lit sign might be a better choice. However, if your target audience prefers a more understated or eco-friendly approach, a non-lit sign could be more appropriate.

Ultimately, the decision should be based on a combination of these factors and align with your business goals, budget, and branding strategy. Consider conducting market research, seeking professional advice from signage companies, or even surveying your potential customers to gather insights specific to your business and location.