Custom Storefront Channel Letters for Winnipeg’s Getaway Cafe

October 16, 2026

Crafting Curb Appeal for a Winnipeg Community Hub

Every memorable local business has a story that connects deeply with its neighborhood. For The Getaway Cafe, located at 1500 Dakota Street in St. Vital, that story began back in 2004. Starting out as "Dina’s Place" in the Waverly Auto Mall, owner Dina built a loyal following through hearty, homemade recipes like her signature Reuben sandwiches, fresh soups, and wraps.

Over the years, that passion for hospitality expanded into what is now The Getaway Cafe, a lively venue combining exceptional comfort food, Royal Pizza, and a stage for local musicians and stand-up comedians.

A few months ago, the team at Electra Sign Ltd had the opportunity to collaborate with The Getaway Cafe to update their exterior visual presentation.

Thoughtful Design and Precision Installation

When designing commercial exterior signage, taking existing building architecture into account is essential. The Getaway Cafe features warm exterior wall finishes paired with pre-installed overhead gooseneck lighting fixtures.

Rather than overloading the facade with internal illumination, we designed custom non-illuminated dimensional channel letters.

• High Contrast and Readability: Crisp black dimensional lettering provides maximum visual impact against the neutral building background during daytime hours.

• Architectural Integration: The placement was strategically calibrated to work directly under the existing overhead lights, casting subtle natural shadows during the day and gaining sharp illumination at night.

• Durable Construction: Built with high-grade materials engineered to withstand Winnipeg’s harsh seasonal weather shifts, ensuring long-term aesthetic quality.

Supporting Local Businesses Across Manitoba

A business sign is often the very first physical touchpoint a customer experiences. For a venue like The Getaway Cafe, where community gatherings and warm hospitality are central to the brand, clean and professional signage reinforces trust before a guest even walks through the door.

We are proud to have partnered with Dina and the team at The Getaway Cafe to bring their storefront vision to life. Next time you are in St. Vital enjoying a midday meal or evening performance, take a look up at the facade!

Planning a signage update for your local business? Explore our full gallery of custom channel letters, pylon signs, and commercial installations, or contact our team today to discuss your vision.

Bass Pro Shops Pylon Signage in Winnipeg

September 11, 2026

Some Winnipeg businesses are familiar because of their location long before you think about their name. The Bass Pro Shops location at 580 Sterling Lyon Parkway is one of those places.

Previously operating as Cabela’s, the location is now home to Bass Pro Shops, bringing a familiar outdoor retail destination under a new name and identity. Bass Pro Shops describes the Winnipeg store as a destination for outdoor gear and experiences, with products for fishing, hunting, camping and other outdoor activities.

As part of the change, Electra Sign Ltd. fabricated and installed the illuminated pylon signage at the property. The main display features the Bass Pro Shops Outpost branding, with illuminated tenant panels positioned below.

Pylon signage has an important job at locations like this. It needs to be visible from the roadway, establish the identity of the property and remain effective throughout the day and into the evening. The illuminated elements are particularly noticeable after dark, giving the sign a strong presence along Sterling Lyon Parkway.

For Electra, this project was also a good example of the role signage plays when an established business changes its identity. The location was already familiar to Winnipeg customers, but the updated signage helps make the Bass Pro Shops name immediately recognizable.

The Winnipeg Bass Pro Shops is located at 580 Sterling Lyon Parkway, and remains part of the Bass Pro Shops and Cabela’s retail network in Canada.

Project: Bass Pro Shops LED Lit Pylon Signage
Location: 580 Sterling Lyon Parkway, Winnipeg, Manitoba
Fabrication & Installation: Electra Sign Ltd.

Custom Non-Lit Channel Letters for The Original Royal Pizza

August 28, 2026

A Winnipeg Original Gets a Sign to Match

Some businesses become part of the landscape of a city. The Original Royal Pizza is one of them.

Family-owned and operated since 1975, Royal Pizza has built a long-standing following in Winnipeg with handmade pizza, its original dough and signature sauce recipes. The restaurant's River Park South location at 1500 Dakota Street offers takeout, delivery, full-service dining and live local musical entertainment.

For this project, Electra Sign Ltd. fabricated and installed custom non-lit channel letters for the exterior of The Original Royal Pizza.

The dimensional lettering was designed to give the restaurant's established identity a strong presence on the building while working naturally with the existing architecture. Non-lit channel letters also provide a clean, dimensional appearance during the day without relying on illumination.

Keeping a Familiar Name Familiar

One of the interesting things about signage projects for long-established businesses is that the brand already has plenty of history behind it.

Royal Pizza isn't trying to look like a brand-new restaurant. The goal is to maintain the character people recognize while making sure the business is clearly identified from the street.

That's where dimensional channel letters can work particularly well. The individual letters create depth, shadows and definition against the building facade, giving a relatively straightforward sign more visual character.

And in this case, there is plenty of character behind the name.

Royal Pizza continues to make its pizzas using its original dough and sauce recipes, along with fresh local ingredients. Their current menu includes everything from the Royal Special, created in 1975, to Mediterranean, Greek, Veggie Lovers and other favourites.

A Small Part of a Long Winnipeg Story

We enjoy projects like this because the finished sign is only one part of the story.

The Original Royal Pizza has been serving Winnipeg for more than five decades. Our role was simply to fabricate and install signage that fits comfortably into that story and gives the restaurant a strong presence at its Dakota Street location.

The sign may be newer, but the name on it has been around for a long time.

See more completed signage projects from Electra Sign Ltd.